Team
We are grounded in Southeast Asia, with a deep understanding of the region — and shaped by experiences from around the world. Together, we are building a better future for trade in the place we call home — where deep roots, evolving systems, and a new era of dignity-driven commerce are taking shape.
Vera Justina Li
Chief Executive Officer
Vera Justina Li’s journey in global trade is more than a career — it’s a continuation of a legacy. In the 1980s and 90s, her late father was a pioneer in international trade, bartering electronics from Singapore for raw granite with the Russians and turning titanium scrap from Ukraine into high-value exports for the UK. His business was built on trust, ingenuity, and the ability to forge strategic, generational relationships across borders.
Vera carries forward his approach — cultivating deep, long-term partnerships that stand the test of time. With a decade of experience spanning business, design, and technology consulting across Australia, Cambodia, Hong Kong, Saudi Arabia, Singapore, Taiwan, and the US, she brings a global perspective and a relentless drive for innovation.
Having delivered USD $1.78 billion in financial returns across all her projects, Vera has consistently shaped transformative outcomes for companies and organisations.
At Blue Banyan, Vera fuses her expertise with her family’s entrepreneurial DNA, building a new trade ecosystem for Southeast Asia. Just as her father once unlocked unseen opportunities in global trade, she is forging the next era of Southeast Asia’s rise — one rooted in trust, resilience, and shared prosperity.
Blending strategic insight, key partnerships, and innovative technology, she is driving the creation of a dynamic, future-proof trade network, ensuring that today’s business relationships grow into the multi-generational partnerships of tomorrow.